Collection: SORORITY SHOP

At The Avenue, we dedicate ourselves year-round to curating a unique collection of items that any sorority girl would be proud to own. All of our vendors and their products are Affinity Licensed. Our mission is to elevate the standard of Greek merchandise in Athens. Most of what we offer is exclusive to our shop, and while some of our lines may eventually appear in other stores, you can be sure you discovered them here first. We pride ourselves on being trendsetters who do not simply follow the crowd. As a locally owned and women-led small business, our owners are proud graduates of the University of Georgia, class of 2000. Each year, we give back to the Greek community by participating in and hosting events for their philanthropies and parent weekends.