Welcome to Athens, Georgia and The Avenue, where we are thrilled to introduce you to our unique twist on the University of Georgia recruitment experience. The Avenue Rush Team is eager to collaborate with you to ensure your PNM (Potential New Member) has the most fantastic recruitment ever.

A HAPPY is a small, thoughtful, unexpected gift to show love and encouragement, also known as a surcee, surcie or surcey. No matter what you call it or how you spell it, it is sure to brighten your PNM's day.

To make the hectic week of recruitment a bit smoother, The Avenue Rush Team has curated a variety of offerings to simplify the process of selecting the perfect Happy. From the Rush Prep Pack to the delightful Happies during recruitment week followed by Bid Day Baskets, we aim to make gifting a joyous and thrilling experience for you and your girls.

Here's a glimpse into what we offer:

We kick off recruitment week during move-in with PNM WELCOME DAY and our Rush Prep Pack. These totes, useful throughout the week, are filled with essential items that PNMs may need during recruitment.

DORM DAY: Includes fun items to personalize their new dorm room.
DAWG DAY: Features all things Bulldog, from game day jewelry and clear purses to tailgating supplies and decorative art.
ENCOURAGEMENT DAY: A wonderful opportunity to send journals, devotionals, or anything that will bring a smile and remind them they’re nearing the finish line.
SPA DAY: Offers soothing comforts such as gel eye patches and satin pillowcases.
JEWELRY DAY: A special time to gift her with a piece of jewelry to wear during Preference.
TREAT DAY: A delightful chance to send tasty snacks to celebrate the conclusion of recruitment.

We carry a variety of candies and snacks that can be added to any Happy.

You may send a "HAPPY" each day or pick & choose the days you would like to send a gift. You can leave it up to us what goes in your happy, or you can stop in or give us a call to select items yourself. There are no set prices for Happies, only suggested averages spent in previous years. There is a $8 delivery fee for each Happy.

We want to make ordering as hassle-free as possible for you. That said, you can fill out our ONLINE HAPPY ORDER FORM, stop by the shop, or give us a call. Either way, we are here and ready to walk you through the process. Let's make this recruitment season truly special and unforgettable!

**The Avenue will also ship your Happy or Bid Day Basket. Your PNM does not have to be a UGA student.**

Georgia 18 oz. Black Tumbler